{"product_id":"crowd-based-business-models-using-collective-intelligence-for-market-competitiveness-von-rajagopal","title":"Crowd-Based Business Models","description":"\n                                \n                \u003cp\u003eThis book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.\u003c\/p\u003e\n                                \n                \u003cp\u003eThis book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.\u003c\/p\u003e\n                                \n                \u003cp\u003e\u003c\/p\u003e\n                                \n                \u003cp\u003e\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030770853\"\u003e\u003ch3\u003eUsing Collective Intelligence for Market Competitiveness\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030770822\"\u003e\u003ch3\u003eUsing Collective Intelligence for Market Competitiveness\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783030770853","offer_id":40339313328221,"sku":"9783030770853","price":160.49,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9783030770822","offer_id":39365285412957,"sku":"9783030770822","price":160.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/10d699f9-393a-4bd8-9cff-a5e55dda1491.jpg?v=1748493105","url":"https:\/\/shop.autorenwelt.de\/en\/products\/crowd-based-business-models-using-collective-intelligence-for-market-competitiveness-von-rajagopal","provider":"Autorenwelt Shop","version":"1.0","type":"link"}