{"product_id":"crossing-the-transmedia-frontier-von-alyssa-fisher","title":"Crossing the Transmedia Frontier","description":"\u003cp\u003eThis study documents and explores the emerging trend of music festivals that   are incorporating transmedia narratives into their programming. Through a study of   music festivals, the concept of transmedia, and the emergence of a transmedia aspect to   music festivals, the reader will gain a background to the field. I will then expand with   three case study festivals: Midpoint Music Festival in Cincinnati, Ohio, Treasure Island   Music Festival, in San Francisco, California, and South by Southwest, a music, film and   interactive media festival in Austin, Texas. Through attendance, observation, and   interviews of those associated with the festivals, a few trends emerge. This study serves   to document these trends, and the place of a transmedia festival in a wider culture of   media-consumer interaction.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659182389\"\u003e\u003ch3\u003eThe Growing Trend of Transmedia in Music Festivals in the United States\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659182389","offer_id":39487761973341,"sku":"9783659182389","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/41e1caaf-7240-4a9d-bf80-7c32ca039082.jpg?v=1774757536","url":"https:\/\/shop.autorenwelt.de\/en\/products\/crossing-the-transmedia-frontier-von-alyssa-fisher","provider":"Autorenwelt Shop","version":"1.0","type":"link"}