{"product_id":"cross-cultural-customer-service-in-recreation-management-von-chieh-lu-li","title":"Cross-cultural Customer Service in Recreation Management","description":"\u003cp\u003eThis book used cultural values to explain the  similarities and differences of customer services  among different ethnic groups. The author intended  to describe recreation use patterns, trip profiles,  and socio-demographic characteristics of an  ethnically diverse sample of National Forest  recreation visitors as well as to examine the  relationships among different cultural backgrounds,  perceived service quality, satisfaction, and related  variables. Results suggested that managers need to  understand and appreciate the ethnic differences in  ways of experiencing and enjoying the outdoors, as  well as the impact of these differences on service  quality, visitor satisfaction and behavioral  intentions.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843359078\"\u003e\u003ch3\u003eMulti-ethnic Comparison of Service Quality and Satisfaction\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843359078","offer_id":39497186934877,"sku":"9783843359078","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5fe7b891-2f66-45ac-bd0c-89786b84a9bd.jpg?v=1775970294","url":"https:\/\/shop.autorenwelt.de\/en\/products\/cross-cultural-customer-service-in-recreation-management-von-chieh-lu-li","provider":"Autorenwelt Shop","version":"1.0","type":"link"}