{"product_id":"crm-optimize-your-company-benefits-and-downsides-of-implementing-crm-systems-von-jan-heyn","title":"CRM - optimize your company: Benefits and downsides of implementing CRM systems","description":"\u003cp\u003eMaster's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bedfordshire, course: Applied Management Project \/ Master Thesis, language: English, abstract: III Executive Summary\u003c\/p\u003e\u003cp\u003eIn the past, CRM (Customer Relationship Management) was seen more clearly as a\u003c\/p\u003e\u003cp\u003estrategic tool in conjunction with technological progress. Now more and more\u003c\/p\u003e\u003cp\u003ecompanies use CRM to earn benefits. It helps to understand, manage and develop\u003c\/p\u003e\u003cp\u003ecustomer-specific analyses in order to increase customer loyalty and customer\u003c\/p\u003e\u003cp\u003esatisfaction. The fast-growing market of the different CRM systems is becoming more\u003c\/p\u003e\u003cp\u003eand more obscure but also more and more interesting for medium sized enterprises.\u003c\/p\u003e\u003cp\u003eThis implementation promises to survive in the market and achieve a competitive\u003c\/p\u003e\u003cp\u003eadvantage.\u003c\/p\u003e\u003cp\u003eThis thesis therefore aims to create a guideline to set aside to a number of clients\u003c\/p\u003e\u003cp\u003ethat helps the clients of medium sized companies to get a sufficient overview of the\u003c\/p\u003e\u003cp\u003ewhole situation around the subject of CRM. Relevant information about the variety of\u003c\/p\u003e\u003cp\u003esystems, conditions and requirements of using CRM within an enterprise will be\u003c\/p\u003e\u003cp\u003eprovided. In addition, the positive and negative aspects of CRM will be mentioned in\u003c\/p\u003e\u003cp\u003ethis report.\u003c\/p\u003e\u003cp\u003eBased on the findings this report will clarify the question which economic strategy is\u003c\/p\u003e\u003cp\u003ecorrect or preferred for medium sized companies. Many providers offer companies to\u003c\/p\u003e\u003cp\u003erent their CRM system during the first steps of implementation rather than to buy it.\u003c\/p\u003e\u003cp\u003eThis offers the possibility to optimise one¿s own corporate strategy with regard to the\u003c\/p\u003e\u003cp\u003eprocedure which will change a corporate strategy by implementation of a CRM\u003c\/p\u003e\u003cp\u003esystem.\u003c\/p\u003e\u003cp\u003eThe prerequisites of successful implementation consist of many different changes\u003c\/p\u003e\u003cp\u003ewithin the company. These changes are the key factors to a successful and profitable\u003c\/p\u003e\u003cp\u003edecision about the failure or success of the strategy in the market.\u003c\/p\u003e\u003cp\u003eTo round off the issue of the topic, customer satisfaction, customer loyalty and\u003c\/p\u003e\u003cp\u003echanges in consumer behaviour will be analysed. To benefit from a customer it is\u003c\/p\u003e\u003cp\u003eparticularly important to understand this first. It is advantageous to monitor and track\u003c\/p\u003e\u003cp\u003echanges in the consumer behaviour and to be prepared at the next step or be one\u003c\/p\u003e\u003cp\u003estep ahead.\u003c\/p\u003e\u003cp\u003eFinally, the downsides, risks, benefits and opportunities of the CRM implementation\u003c\/p\u003e\u003cp\u003ewill be analysed and evaluated at the end. Also, a recommendation is offered for the\u003c\/p\u003e\u003cp\u003eapproach of medium sized companies within the implementation-stage.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656179962\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656179962","offer_id":39431912783965,"sku":"9783656179962","price":34.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f1ea2c5e-8cc8-4c0e-9ec0-1422abd6d8f9.jpg?v=1777871898","url":"https:\/\/shop.autorenwelt.de\/en\/products\/crm-optimize-your-company-benefits-and-downsides-of-implementing-crm-systems-von-jan-heyn","provider":"Autorenwelt Shop","version":"1.0","type":"link"}