{"product_id":"correct-choice-of-location-as-a-factor-of-success-von-sandra-spindler","title":"Correct Choice of Location as a Factor of Success","description":"\u003cp\u003eSeminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Fontys University of Applied Sciences Venlo, course: European Studies, language: English, abstract: This report provides basic knowledge about important factors which have to be observed when starting a business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFirst the report gives an impression why the right choice of a business location is so important for the future success of an enterprise. It shows examples of mistaken choices of locations which lead to disadvantages of a company.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFurthermore the most important site-related factors which are crucial for the ultimate decision are split into two categories, the hard and the soft site-related factors. It is explained in how far these factors impact the potential companies¿ advantages. A short concrete example will show how the individual locations can be assessed to find the ideal location for a specific branch. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn addition the model of Michael Porter¿s Diamond explains how the international success in a certain branch depends on four general characteristics: Factor Conditions; Firm Strategy, Structure and Rivalry; Demand Conditions and Related and Supporting Industries which can boost or constrain the creation of competitive advantage and also shows the relevance of the influence of chance and government. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter stating the theory, chapter six gives a short overview about Germany¿s competitive advantages and disadvantages. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe last chapter will analyse the German company Beiersdorf, which is located in Hamburg, by means of Porter¿s Diamond. Likewise the site-related factors of Hamburg are analysed. This analysis is about Beiersdorf because it is a worldwide successful company and the report will discover why the company is so successful and if it depends on the choice of location.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs this report is restricted to a short number of pages, the research is a brief realisation of the previous stated theory. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFinally the conclusion will state the most important facts and a critical acclaim about the research.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640644254\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640644254","offer_id":39442144952413,"sku":"9783640644254","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9599f538-5c54-4b86-a8e0-4fd360d1fa96.jpg?v=1777696328","url":"https:\/\/shop.autorenwelt.de\/en\/products\/correct-choice-of-location-as-a-factor-of-success-von-sandra-spindler","provider":"Autorenwelt Shop","version":"1.0","type":"link"}