{"product_id":"corporate-social-responsibility-von-lisbeth-stubager-mols-und-miriam-milton-grooss-molving","title":"Corporate Social Responsibility","description":"\u003cp\u003eCorporate Social Responsibility (CSR) has become an important part  of most companies'' activities, and the need for knowledge about the  concept and the communication of it has increased. The  communication of CSR is essential as it is the relation between a  company and its stakeholders, and hence the way the stakeholders  are informed about the companies'' CSR efforts. This book discusses  the concept of CSR, which serves as a foundation for communicating  CSR most optimal. The discussion about CSR communication turns to  the development of the RAU Communication Model that further is  applied in the empirical analysis of Nestlé''s CSR initiative ¿The Cocoa  Plan''. Through the documentary ¿Does Your Favourite Chocolate  Have a Bitter Taste'' Nestlé''s credibility is questioned, as the  documentary proves how Nestlé buys cocoa beans from suppliers  that make use of child labour and trafficking of children. A company  can foster an identity, and professionally communicate it to its  stakeholders, but Nestlé''s true commitment to CSR is challenged.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844326741\"\u003e\u003ch3\u003eA Discussion of CSR and the Components that may Contribute to Optimal CSR Communication for Companies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844326741","offer_id":39469964001373,"sku":"9783844326741","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2ef0ff09-29a1-4e08-b3df-c391a446d900.jpg?v=1737787537","url":"https:\/\/shop.autorenwelt.de\/en\/products\/corporate-social-responsibility-von-lisbeth-stubager-mols-und-miriam-milton-grooss-molving","provider":"Autorenwelt Shop","version":"1.0","type":"link"}