{"product_id":"corporate-social-responsibility-implementation-in-german-companies-von-arend-grunewalder","title":"Corporate social responsibility","description":"\u003cp\u003eSeminar paper from the year 2005 in the subject Organisation and administration - Miscellaneous, grade: 1,3, University of applied sciences, Neuss, course: Marketing, language: English, abstract: \"Corporate Social Responsibility\", or CSR for short, is the buzzword for company¿s\u003c\/p\u003e\u003cp\u003evoluntary initiatives involving a number of various activities and company¿s programs.\u003c\/p\u003e\u003cp\u003eBut the question is what does Corporate Social Responsibility really means and how is\u003c\/p\u003e\u003cp\u003eit implemented in German companies? Expectations are growing as the public at large\u003c\/p\u003e\u003cp\u003eand, increasingly, the financial markets want to know not just what a company does\u003c\/p\u003e\u003cp\u003ewith its profits, but also how it earns them.\u003c\/p\u003e\u003cp\u003eThis assignment examines first in what extend ethical aspects are an essential\u003c\/p\u003e\u003cp\u003econdition for the justification of Corporate Social Responsibility. Therefore the basic\u003c\/p\u003e\u003cp\u003easpects of CSR and the paradigms to ethics will be discussed in the first part.\u003c\/p\u003e\u003cp\u003eAfterwards before examining the situation of CSR in the German businesses\u003c\/p\u003e\u003cp\u003elandscape, the main elements to build up a program focussing on social responsibility\u003c\/p\u003e\u003cp\u003ewill be listed. Then with the insight of what drives a CSR program, the question how is\u003c\/p\u003e\u003cp\u003eit implemented in German companies in order to meet stakeholders expectations will\u003c\/p\u003e\u003cp\u003ebe answered. Several surveys conducted by agencies and the German ministry will be\u003c\/p\u003e\u003cp\u003ethe basis for an objective reflection of the situation in Germany and illustrating the\u003c\/p\u003e\u003cp\u003evariety of initiatives and commitments. Final regards on the problems and risks\u003c\/p\u003e\u003cp\u003econnected with Corporate Social Responsibility are mentioned to close up the study. If you follow the literature and daily press, marketers are verifying their relationships\u003c\/p\u003e\u003cp\u003ewith social values and responsibilities. Philip Kotler is pointing out in his ¿Principles of\u003c\/p\u003e\u003cp\u003eMarketing¿ that ¿as the worldwide consumerism and environmentalism movements\u003c\/p\u003e\u003cp\u003emature, today¿s marketers are being called upon to take greater responsibility for the\u003c\/p\u003e\u003cp\u003esocial and environmental impact of their actions.¿ Demands in corporate ethics and\u003c\/p\u003e\u003cp\u003esocial responsibility have become important topics for the companies. Only few\u003c\/p\u003e\u003cp\u003ecompanies can ignore this demanding change, but are being forced to take action\u003c\/p\u003e\u003cp\u003ewhen authorities and the public are claiming. More forward-looking businesses readily\u003c\/p\u003e\u003cp\u003eaccept their role and seek ways to best serve the interests of their customer and\u003c\/p\u003e\u003cp\u003ecommunities. They are building social responsibility and action into their company\u003c\/p\u003e\u003cp\u003egoals and with that approach, they include concerns for individual and community\u003c\/p\u003e\u003cp\u003ewelfare in their daily decisions.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640130962\"\u003e\u003ch3\u003eImplementation in German companies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640130962","offer_id":39424913735773,"sku":"9783640130962","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9ba8884d-0024-42dc-940a-4fbcbec8434a.jpg?v=1777612110","url":"https:\/\/shop.autorenwelt.de\/en\/products\/corporate-social-responsibility-implementation-in-german-companies-von-arend-grunewalder","provider":"Autorenwelt Shop","version":"1.0","type":"link"}