{"product_id":"corporate-affairs-von-axel-gietz","title":"Corporate Affairs","description":"\n                                \n                \u003cp\u003eThis book offers a refreshing approach to the disciplines of Reputation Management and Crisis Communication – in short, to Corporate Affairs. Written by an outstanding practitioner of more than thirty years, the reader will find a unique blend of insights from rich professional experience, illustrated with real-life examples, and applicable academic theories. The content is sometimes surprising, but always germane to the subject matter, and comes from a consummate corporate storyteller who insists all effective communication must be interesting, relevant, and compelling. The origins of the text go back to a class taught at the University of Europe for Applied Sciences, Hamburg Campus.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eTarget audiences are advanced undergraduates, specialists seeking guidance, and everyone following the news and at times asking themselves how businesses and their representatives can get it so wrong. \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658483869\"\u003e\u003ch3\u003eReputation Management and Crisis Communication\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658483869","offer_id":56013046776133,"sku":"9783658483869","price":48.14,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1d7c200a-826f-4a4b-b8ab-f13d7bd0eee1.jpg?v=1779342103","url":"https:\/\/shop.autorenwelt.de\/en\/products\/corporate-affairs-von-axel-gietz","provider":"Autorenwelt Shop","version":"1.0","type":"link"}