{"product_id":"controversial-mega-events-and-the-sponsors-image-von-florence-s-de-ruijter","title":"Controversial Mega-Events and the Sponsor''s Image","description":"\u003cp\u003eHow do controversial mega-events affect the social  image of its sponsors? This is the main question  considered in this book. The research attempts to  respond to this question as fully as possible.  Therefore, several theoretical research streams are  being discussed, such as corporate social  responsibility (CSR), corporate image, sport  sponsorship, and social risk. It is concluded that  the finding are opposing the expectations. This  research proves that negative publicity surrounding  a mega-event regarding human rights abuses which are  not related to the sport event do not damage the  sponsor''s image.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844310887\"\u003e\u003ch3\u003eThe Affect of the 2008 Olympic Games on its Sponsor''s Social Image\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844310887","offer_id":39469957840989,"sku":"9783844310887","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/48b5db37-fe7f-4858-a5f3-72e2dddec534.jpg?v=1775969936","url":"https:\/\/shop.autorenwelt.de\/en\/products\/controversial-mega-events-and-the-sponsors-image-von-florence-s-de-ruijter","provider":"Autorenwelt Shop","version":"1.0","type":"link"}