{"product_id":"content-strategy-for-the-web-von-kristina-halvorson-und-melissa-rach","title":"Content Strategy for the Web","description":"\n                                \n                \u003cp\u003e\n                                        FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS\n                    \n                    \u003cbr\u003e\n                                         \n                    \n                    \u003cbr\u003e\n                                         BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?\n                    \n                    \u003cbr\u003e\n                                         \n                    \n                    \u003cbr\u003e\n                                         For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:\n                    \n                    \u003cbr\u003e\n                                         \n                \n                \u003c\/p\u003e\n                                \n                \u003cul\u003e\n                                        \n                    \u003cli\u003eUnderstand content strategy and its business value \u003c\/li\u003e\n                                        \n                    \u003cli\u003eDiscover the processes and people behind a successful content strategy \u003c\/li\u003e\n                                        \n                    \u003cli\u003eMake smarter, achievable decisions about what content to create and how \u003c\/li\u003e\n                                        \n                    \u003cli\u003e\n                                                Find out how to build a business case for content strategy\n                        \n                        \u003cbr\u003e\n                                                 \n                    \n                    \u003c\/li\u003e\n                                    \n                \u003c\/ul\u003e\n                                With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.\n            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780321808301\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780321808301","offer_id":47628422119749,"sku":"9780321808301","price":42.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/37722fb8-2386-49c2-ba2d-6cfedb3994bd.jpg?v=1780286605","url":"https:\/\/shop.autorenwelt.de\/en\/products\/content-strategy-for-the-web-von-kristina-halvorson-und-melissa-rach","provider":"Autorenwelt Shop","version":"1.0","type":"link"}