{"product_id":"consumer-nationalism-and-barrs-irn-bru-in-scotland-von-david-leishman","title":"Consumer Nationalism and Barr’s Irn-Bru in Scotland","description":"\n                                \n                \u003cp\u003eThis book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies. \u003c\/p\u003e\n                                \n                \u003cbr\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030533847\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030533816\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783030533847","offer_id":39471114616925,"sku":"9783030533847","price":53.49,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9783030533816","offer_id":32894449483869,"sku":"9783030533816","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c639415f-9e68-405a-88ce-588d93c78a7c.jpg?v=1775191116","url":"https:\/\/shop.autorenwelt.de\/en\/products\/consumer-nationalism-and-barrs-irn-bru-in-scotland-von-david-leishman","provider":"Autorenwelt Shop","version":"1.0","type":"link"}