{"product_id":"consumer-boycotts-in-contemporary-china-von-qianpin-li","title":"CONSUMER BOYCOTTS IN CONTEMPORARY CHINA","description":"\u003cp\u003eAs the number of consumer boycotts grows and as  local authorities recognize the economic and  political impact of such activities, the  multinational corporations (MNCs) and host countries  begin to see the historic and cultural perspective  of these events besides the conventional consumer  behavior perspective. They may also be regarded as  crisis-handling issues in public relations which  have a considerable and far-reaching economic  impacts. To enable boycotting to become less  harmful, the MNCs¿ management needs to understand  what makes local consumers so affronted.  This book offers pivotal implications for decision- makers and other managements of those western  MNCs who are concerned with increasing their share  of the world¿s largest consumer market. In  particular, Japanese MNCs need to pay much more  attention to the oppressed and potentially explosive  emotion of animosity as the legacy of past conflicts  between Japan and China in modern history,regardless  of a difference on the status of past Japanese  occupation. The results of this evaluation can  potentially be generalized towards a strategic  analysis of the boycott model in other hostile  market situations.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838380827\"\u003e\u003ch3\u003eA Case Study of Anti-Japanese Complex\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838380827","offer_id":39498996744285,"sku":"9783838380827","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3281345d-4d93-4c07-8f40-aba3ed9c12ee.jpg?v=1775194332","url":"https:\/\/shop.autorenwelt.de\/en\/products\/consumer-boycotts-in-contemporary-china-von-qianpin-li","provider":"Autorenwelt Shop","version":"1.0","type":"link"}