{"product_id":"colour-design-of-company-logos-von-wenwen-song","title":"Colour Design of Company Logos","description":"\u003cp\u003eThis research explored colour effects on branding between  industrial sectors, and semantic meanings of logo colours via the  methodologies of physical and psychological methods. Provided  methodology and practical guidelines for logo colour design, and  the impacts of culture on logos colour preference. The study of comparisons indicated that the most frequently used  logo colour for both UK and Japan companies was blue, followed by  white, red and black, whereas the least frequently used colour was  brown. Red and black were more frequently used for logos in Japan  than in the UK, white was more frequently used in the UK than in  Japan. The psychophysical experiments provided an evidence that logo  colour was strongly associated with industrial sector and with  semantic meaning. Furthermore, new guidelines for logo colour design were developed  to consider the relationships between colour, semantic meaning and  industrial sector.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838373065\"\u003e\u003ch3\u003eComparisons between UK and Japan\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838373065","offer_id":39469133398109,"sku":"9783838373065","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/324d948f-96fe-4189-8e9d-56fa260b3197.jpg?v=1773902695","url":"https:\/\/shop.autorenwelt.de\/en\/products\/colour-design-of-company-logos-von-wenwen-song","provider":"Autorenwelt Shop","version":"1.0","type":"link"}