{"product_id":"cobranding-a-study-on-the-perception-of-customers-principles-concepts-analysis-von-deepak-mishra-mohamed-foda","title":"Cobranding: A Study on the Perception of Customers","description":"\u003cp\u003eToday's consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the research suggests that the degree of relationship, emotional appeal, loyalty, satisfaction, trust and security towards the co-branded cards differ from individual to individual. Customers were found to be deal loyal rather than real loyal.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659383144\"\u003e\u003ch3\u003ePrinciples, Concepts \u0026amp; Analysis\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659383144","offer_id":39448245928029,"sku":"9783659383144","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/72c61dcf-bce4-49d8-bbde-65acdf3bfb8b.jpg?v=1774680305","url":"https:\/\/shop.autorenwelt.de\/en\/products\/cobranding-a-study-on-the-perception-of-customers-principles-concepts-analysis-von-deepak-mishra-mohamed-foda","provider":"Autorenwelt Shop","version":"1.0","type":"link"}