{"product_id":"click-fraud-analyse-und-methode-zur-identifzierung-von-otto-diesenbacher","title":"Click Fraud - Analyse und Methode zur Identifzierung","description":"\u003cp\u003eDiplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad-\u003c\/p\u003e\u003cp\u003enetworks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656141181\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656141181","offer_id":39432325365853,"sku":"9783656141181","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8d6c711c-5c69-41ab-865c-c87b9f66c69a.jpg?v=1781325402","url":"https:\/\/shop.autorenwelt.de\/en\/products\/click-fraud-analyse-und-methode-zur-identifzierung-von-otto-diesenbacher","provider":"Autorenwelt Shop","version":"1.0","type":"link"}