{"product_id":"channel-innovation-in-commercial-banking-sector-von-jayaraman-munusamy-banu-a-und-mansur-m","title":"Channel Innovation in Commercial Banking Sector","description":"\u003cp\u003eThe study on Banking Channel Innovation was  conducted in Klang Valley in Malaysia. It  investigates the impact of demographic  characteristics on the adoption of retail internet  banking among consumers in the commercial banking  sector. The study adopted a quantitaive approach  using survey questionnaire to collect data from  respondents at the variuos banking outlets in Klang  Valley. The results indicated that age and income  levels exhibited significant relationship with  adoption of retail internet banking. Whereas,  gender, race, education and ocupation did not affect  the adoption of retail internet banking in the  Malaysian context. The result shows that younger  consumers favor new banking channel. Therefore,  bankers should promote internet banking among  younger generation and also educate older consumers  that adoption of internet banking is free from  risk.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844395907\"\u003e\u003ch3\u003eA Malaysian Perspective\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844395907","offer_id":39497055928413,"sku":"9783844395907","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3474641b-b7a1-4308-9e4f-fee859c09831.jpg?v=1757912094","url":"https:\/\/shop.autorenwelt.de\/en\/products\/channel-innovation-in-commercial-banking-sector-von-jayaraman-munusamy-banu-a-und-mansur-m","provider":"Autorenwelt Shop","version":"1.0","type":"link"}