{"product_id":"buyer-and-consumer-behaviour-von-faustino-taderera","title":"Buyer and Consumer Behaviour","description":"\u003cp\u003eFaustino Taderera, the celebrity, the most  published, polished and decorated Marketing and  International Business strategist, academic, icon  and guru in Africa, is nicknamed, ¿The Tom Peters of  Zimbabwe, Africa and the Middle East.¿ His students  call him,  ¿The Rumbler and the Caterpillar,¿ mainly  for his passion, depth and incisive research in  these areas. This book, BUYER \u0026amp; CONSUMER BEHAVIOUR,   is a necessary companion for university professors,  marketing practitioners, students and consultants  and navigates all the intricacies of marketing  psychology and consumption. It blends elements from  psychology, sociology, social anthropology and  economics and deals with characteristics of  individual consumers such as demographics and  behavioural variables in an attempt to understand  people''s wants. It also tries to assess influences  on the consumer from groups such as family, friends,  reference groups, companies, government and society  in general. This is Professor Tadereräs 16th book.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838368030\"\u003e\u003ch3\u003ePrestige, Status, Choice\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838368030","offer_id":39469251395677,"sku":"9783838368030","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3b4d0bda-7d35-496a-9100-c37cd11e80d7.jpg?v=1763193224","url":"https:\/\/shop.autorenwelt.de\/en\/products\/buyer-and-consumer-behaviour-von-faustino-taderera","provider":"Autorenwelt Shop","version":"1.0","type":"link"}