{"product_id":"business-development-fd-von-anna-kennedy","title":"Business Development For Dummies","description":"\u003cp\u003eGrowing a small business requires more than just sales\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusiness Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships\/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRealising that you can't just \"hire a sales guy\" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.\u003c\/p\u003e\u003cp\u003e* Learn the core concepts of business development, and how it differs from sales\u003c\/p\u003e\u003cp\u003e* Build a practical, step-by-step business development strategy\u003c\/p\u003e\u003cp\u003e* Incorporate marketing, sales, and customer management in general planning\u003c\/p\u003e\u003cp\u003e* Develop and implement a growth-enhancing partnership strategy\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRecognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781118962718\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781118962718","offer_id":57826980266309,"sku":"9781118962718","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9f5db0d3-cd5f-47cd-a7d2-676199b6bf79.png?v=1778040259","url":"https:\/\/shop.autorenwelt.de\/en\/products\/business-development-fd-von-anna-kennedy","provider":"Autorenwelt Shop","version":"1.0","type":"link"}