{"product_id":"building-brand-without-mass-media-von-naresh-patel","title":"Building Brand Without Mass Media","description":"\u003cp\u003e\"A product is something that is made in factory: a  brand is something that is bought by a customer. A  product can be copied by a competitor: a brand is  unique. A product can be quickly outdated: a  successful brand is timeless\". (Stephen King)  At one time, mass-media advertising primarily did  brand building, and the advertising agency was often  the dominant player, but now a day''s mass-media  advertising is ineffective and Costly. Fragmentation  and rising costs are already inhibiting marketing  through traditional mass media like television. The  new communication channels are giving option to  bypass mass media advertising for building strong  brand.  We work in an age when a sweeping revolution brought  about by the convergence of telephone and computer  technologies is irrevocably changing the commercial  landscape. Today, companies in every category are  ready to strike out in the new directions. We are  taking here one of those revolutionary approach i.e.  \"Building Brand without mass-media\".\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843385138\"\u003e\u003ch3\u003eEfficient and effective tools of Brand Building\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843385138","offer_id":39497132081245,"sku":"9783843385138","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/024d1f63-52c9-490f-a217-ca0fd5e8cafe.jpg?v=1763104654","url":"https:\/\/shop.autorenwelt.de\/en\/products\/building-brand-without-mass-media-von-naresh-patel","provider":"Autorenwelt Shop","version":"1.0","type":"link"}