{"product_id":"brend-genericid-paradox-marketinga-von-sandzhiv-arora","title":"Brend \"Genericid\" - \"Paradox marketinga\".","description":"\u003cp\u003eOdna iz samyh bol'shih problem, s kotoroj stalkiwaütsq marketologi, ishodit iz neozhidannogo istochnika - genericida. Genericid - äto sochetanie dwuh slow - obschego i samoubijstwennogo. Jeto proishodit, kogda brend terqet swoj patent ili torgowuü marku, stanowqs' dzhenerikom s dannoj kategoriej. Jetot paradox swqzan s tem, chto brendy, pionery kategorii i stanowqs' prototipami w segmente, obychno okazywaütsq zhertwami ätogo insajderskogo \"äffekta kobry\".\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203647594\"\u003e\u003ch3\u003eKak genericid prewraschaet cennost' brenda w mirazh.\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203647594","offer_id":40150551396445,"sku":"9786203647594","price":71.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/702d0e69-0ede-43f0-9284-b1712c31578d.jpg?v=1758261114","url":"https:\/\/shop.autorenwelt.de\/en\/products\/brend-genericid-paradox-marketinga-von-sandzhiv-arora","provider":"Autorenwelt Shop","version":"1.0","type":"link"}