{"product_id":"branding-for-the-star-counters-von-alexandra-craciun","title":"Branding for the star-counters","description":"\u003cp\u003eEtymologically, object\/ob-jectum means \"what is opposed to us\". Identification processes connecting individuals and corporations at a global level are turning \"objects\" into \"belongings\". Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, and cultural studies.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9782806637239\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9782806637239","offer_id":39423453167709,"sku":"9782806637239","price":25.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6edcaf7a-4523-40ac-9041-a6ba67cee70f.jpg?v=1777522549","url":"https:\/\/shop.autorenwelt.de\/en\/products\/branding-for-the-star-counters-von-alexandra-craciun","provider":"Autorenwelt Shop","version":"1.0","type":"link"}