{"product_id":"brand-value-creation-through-stakeholders-von-irfan-ameer-maryam-janvanmashmool-und-amir-javanmashmool","title":"Brand Value Creation Through Stakeholders","description":"\u003cp\u003eIn this modern era of marketing, brand management is  the widely discussed topic and has proved its  importance in the 21st century. In the past, brand  value was mainly associated with the customers only.  However, recent researchers identified its importance  into non- customer areas. Brand equity and brand value  terms are discussed with special emphases on their  relation with the relevant stakeholders. The main idea  behind this research is to reflect stakeholders¿  relations and their role in the brand value creation  for the energy companies in Pakistan. For this purpose,  we have used Richard Jones (2005) ¿Stakeholder model of  brand value¿ which shows that brand value is not only  created by the customers but also by the all other  relevant stakeholders.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843358286\"\u003e\u003ch3\u003eA Case Study Of PSO: Energy Company In Pakistan\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843358286","offer_id":39497080275037,"sku":"9783843358286","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/be2c4197-5f6d-4383-ba7e-57c2de62e430.jpg?v=1757658622","url":"https:\/\/shop.autorenwelt.de\/en\/products\/brand-value-creation-through-stakeholders-von-irfan-ameer-maryam-janvanmashmool-und-amir-javanmashmool","provider":"Autorenwelt Shop","version":"1.0","type":"link"}