{"product_id":"brand-engagement-von-i-buckingham","title":"Brand Engagement","description":"This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780230573062\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781349364473\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9780230573062","offer_id":31017956999261,"sku":"9780230573062","price":53.49,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9781349364473","offer_id":39414790357085,"sku":"9781349364473","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/892174b2-7f03-4a8f-bc78-bf5b6502b5f6.jpg?v=1775102879","url":"https:\/\/shop.autorenwelt.de\/en\/products\/brand-engagement-von-i-buckingham","provider":"Autorenwelt Shop","version":"1.0","type":"link"}