{"product_id":"brand-aesthetics-von-g-mazzalovo","title":"Brand Aesthetics","description":"Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781349340552\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781349340552","offer_id":39414726000733,"sku":"9781349340552","price":117.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/012bf8fd-2257-4f21-95dd-121bc3bf75cb.jpg?v=1775103435","url":"https:\/\/shop.autorenwelt.de\/en\/products\/brand-aesthetics-von-g-mazzalovo","provider":"Autorenwelt Shop","version":"1.0","type":"link"}