{"product_id":"blue-ocean-strategy-expanded-edition-von-w-chan-kim-und-renee-a-mauborgne","title":"Blue Ocean Strategy, Expanded Edition","description":"\u003cp\u003eA new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.\u003cbr\u003e\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781625274496\"\u003e\u003ch3\u003eHow to Create Uncontested Market Space and Make the Competition Irrelevant\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9781625274496","offer_id":58445106020677,"sku":"9781625274496","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1d4a720d-abd8-4a9a-9a4a-2c28759f96f7.jpg?v=1783052485","url":"https:\/\/shop.autorenwelt.de\/en\/products\/blue-ocean-strategy-expanded-edition-von-w-chan-kim-und-renee-a-mauborgne","provider":"Autorenwelt Shop","version":"1.0","type":"link"}