{"product_id":"audience-first-von-toon-vanagt-und-olivier-verbeke","title":"Audience First","description":"AUDIENCE FIRST\nA great shift is under way. The kind that, like an eclipse, overturns in broad daylight the order we\nthought immutable.\nFor fifteen years, one rule reigned: validate before you build. It had its reason: building cost time,\nmoney and sleepless nights.\nThat constraint has vanished. AI now builds in a few hours what used to take months. And what set\nthe entrepreneur apart, the ability to make, sets no one apart any more.\nFor when a constraint falls, value shifts towards what resists. Towards what cannot be coded, what\ncannot be copied: an audience, an expertise, a voice. Your only unfair advantage.\nAudience × Expertise × AI = Unfair Advantage\nThe product is no longer the starting point. It is the answer. The audience is the question.\nThe best startups aren't invented. They are revealed.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9782322866724\"\u003e\u003ch3\u003eThe new model for entrepreneurship in the age of Al\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9782322866724","offer_id":58416310452549,"sku":"9782322866724","price":24.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d52c690e-18fa-46ce-9a77-3e3296900277.jpg?v=1782793129","url":"https:\/\/shop.autorenwelt.de\/en\/products\/audience-first-von-toon-vanagt-und-olivier-verbeke","provider":"Autorenwelt Shop","version":"1.0","type":"link"}