{"product_id":"analysis-of-the-website-www-dell-com-corporate-web-communication-von-christian-baumann","title":"Analysis of the website www.dell.com","description":"\u003cp\u003eSeminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, , language: English, abstract: 1. Introduction\u003c\/p\u003e\u003cp\u003eIn 1984, Michael Dell, a student from the University of Texas has found his own\u003c\/p\u003e\u003cp\u003ecompany selling computers build together from stock parts. With the philosophy of\u003c\/p\u003e\u003cp\u003eoffering customers customized PC¿s and selling these directly to them Dell¿s company\u003c\/p\u003e\u003cp\u003ebecame the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started\u003c\/p\u003e\u003cp\u003eto market his business predominantly over the internet. With this paper the author\u003c\/p\u003e\u003cp\u003ewants to analysis the main company homepage, www.dell.com, from an effectiveness\u003c\/p\u003e\u003cp\u003eperspective. On the following pages the reader will receive information about the\u003c\/p\u003e\u003cp\u003ebusiness objective, Dell¿s business models, the audience profile, the web evaluation\u003c\/p\u003e\u003cp\u003eand a competitor analysis. At the end the findings will be summed up in an overall\u003c\/p\u003e\u003cp\u003eassessment and a conclusion with a recommendation will be given.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e[...]\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640775064\"\u003e\u003ch3\u003eCorporate Web Communication\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640775064","offer_id":39430586925149,"sku":"9783640775064","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c47d0119-696d-4226-97ef-1f964e662089.jpg?v=1777784243","url":"https:\/\/shop.autorenwelt.de\/en\/products\/analysis-of-the-website-www-dell-com-corporate-web-communication-von-christian-baumann","provider":"Autorenwelt Shop","version":"1.0","type":"link"}