{"product_id":"advertising-effectiveness-with-special-reference-to-mobile-handsets-von-rajesh-kumar","title":"Advertising Effectiveness with special reference to Mobile Handsets","description":"\u003cp\u003eAdvertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given it a major role in the marketing programs of most organizations. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising to promote their products and services. In market-based economies, consumers have learned to rely on advertising and other forms of promotion for information they can use in making purchase decision.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659874734\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659874734","offer_id":39435221237853,"sku":"9783659874734","price":93.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d7e67a5f-ae86-480b-aca0-de22e50877f9.jpg?v=1776055345","url":"https:\/\/shop.autorenwelt.de\/en\/products\/advertising-effectiveness-with-special-reference-to-mobile-handsets-von-rajesh-kumar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}