{"product_id":"advances-in-digital-marketing-and-ecommerce-von-undefined-2","title":"Advances in Digital Marketing and eCommerce","description":"\n                                \n                \u003cp\u003eThe Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThis volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783031621345\"\u003e\u003ch3\u003eFifth International Conference, 2024\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783031621376\"\u003e\u003ch3\u003eFifth International Conference, 2024\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783031621345","offer_id":49634287714629,"sku":"9783031621345","price":213.99,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9783031621376","offer_id":56758561767749,"sku":"9783031621376","price":213.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/04aed65f-d67c-47e7-99e2-780449a540f0.jpg?v=1767159616","url":"https:\/\/shop.autorenwelt.de\/en\/products\/advances-in-digital-marketing-and-ecommerce-von-undefined-2","provider":"Autorenwelt Shop","version":"1.0","type":"link"}