{"product_id":"a-study-on-the-effects-of-superstition-as-destination-attractiveness-von-yunzhou-zhang","title":"A Study on the Effects of Superstition as Destination Attractiveness","description":"\u003cp\u003eSuperstitious beliefs date back thousands of years and continue to the present, and research suggests that superstitious beliefs have a robust influence on product satisfaction and decision making under risk. The study therefore examines how superstition attitude will impact potential tourists¿ intention to visit a destination so that relevant organizations (e.g. destination management\/marketing organizations) could better understand potential tourists¿ behaviors, identify a niche market encompassing those prone to superstition, and tailor the tourism products to the needs and beliefs of potential tourists.  The study adopted a survey instrument. A mixed-method data collection procedure was employed to populate the sample. A total of 323 questionnaires were collected from Virginia Tech students, at both undergraduate and graduate level.   A multiple regression analysis method was employed for hypothesis testing. The study finds that the more positive potential tourists¿ attitude is about superstition, the more likely they are to visit a destination with superstition as its attractiveness. Implications and future studies were suggested based on the findings of the study.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659277993\"\u003e\u003ch3\u003eA Behavioral Intention Approach\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659277993","offer_id":39486539333725,"sku":"9783659277993","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6351ef0c-3a50-4d66-b22e-cbe0a880107f.jpg?v=1776055171","url":"https:\/\/shop.autorenwelt.de\/en\/products\/a-study-on-the-effects-of-superstition-as-destination-attractiveness-von-yunzhou-zhang","provider":"Autorenwelt Shop","version":"1.0","type":"link"}