{"product_id":"a-comparative-analysis-of-four-chanel-advertisements-von-marlene-hviid-und-britt-lerhard-jakobsen","title":"A Comparative Analysis of Four Chanel Advertisements","description":"\u003cp\u003eThis book is an academic dedication to one of  history''s greatest fashion houses. Coco Chanel and  the 100 years anniversary of the brand have been a  great inspiration for the authors. The book is based  on a comparative analysis of four Chanel  advertisements and examines whether Chanel''s  branding strategies have changed through the years  and how. Furthermore, the book contains a discussion  of possible changes in Chanel''s branding and  accounts for which group of segmentation the Chanel  customers belong to.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844320343\"\u003e\u003ch3\u003eBranding through 100 years\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844320343","offer_id":39470127874141,"sku":"9783844320343","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/08bb1c27-35af-465c-a28e-c28e6b750bdb.jpg?v=1775970780","url":"https:\/\/shop.autorenwelt.de\/en\/products\/a-comparative-analysis-of-four-chanel-advertisements-von-marlene-hviid-und-britt-lerhard-jakobsen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}